Google AdWords is known as Google’s advertising system. It helps advertisers bid on particular keywords to their clickable ads to appear in the search results of Google. Advertisers pay for such clicks and that is how Google mints money from search.

Both Online marketing as well as Google AdWords go hand in hand. When a prospective customer is searching for a product or service or anything in the world, they search for it on Google. The customer is looking for your service and the AdWords helps you get found.